Futurum Acquires Technology Analyst Firm Evaluator Group

Friday, January 6th 2023

AUSTIN, Texas–(BUSINESS WIRE)–The Futurum Group, a holding company comprised of a family of industry research firms focused on analyzing emerging and market-disrupting technologies, identifying and validating trends, and delivering data and insights that empower clients to find their competitive edge in the digital economy, has announced the acquisition of Evaluator Group.

“Evaluator Group’s deep intelligence and pragmatic expertise with IT operations adds value to The Futurum Group’s suite of offerings and capabilities, furthering our market approach and rich services and providing a much higher level of industry insights for our collective clients,” said Daniel Newman, CEO and principal analyst at Futurum Research. “The addition of Evaluator Group to our roster will bring a greater depth and reach of knowledge that is unique in the world of research and analysts.”

Evaluator Group will leverage the broad reach and key opinion leadership and guidance of The Futurum Group, including its Tier 1 media presence and rich media formats that often garner more than 2.5 million social media impressions and consistently ranks with four analysts in the top 50 of ARInsights Analyst Power 100. Evaluator Group vendor clients will gain greater visibility for their brands, products, and services while continuing to benefit from the completeness of their reviews that now reach a broader community.

The Futurum Group, known for its commentary on major news networks, will bring a broad business view of the vendor to Evaluator Group IT professionals.

“Evaluator Group will continue the analysis of products and solutions which are matched with criteria from IT clients to create the EvaluScale for Evaluator Group clients,” Newman added. “EvaluScale provides the basis for recommendations on which solutions may best fit customer requirements. This information will be highly valuable for The Futurum Group in its research and analysis.”

The Futurum Group will build upon Evaluator’s deep pragmatic expertise and methodologies for analyzing offerings and data-driven analysis. The expanded service offering of the firms will address critical trends facing IT operations in areas of ransomware, digital transformation, and multi-cloud management.

“Clients love the work we do in delivering data-driven analysis, economic insights and technical evaluations,” said Camberley Bates, managing director of Evaluator Group. “The Evaluator Group team is excited to join The Futurum Group and bring our expertise and insights to a broader and critical audience including vendor clients and IT professionals.”

Under the terms of the agreement, Evaluator Group will be part of The Futurum Group family of companies. Camberley Bates will remain with Evaluator Group as managing director working with The Futurum Group principals Daniel Newman and Shelly Kramer to coordinate strategy and activities. Key Evaluator Group leadership Randy Kerns and Russ Fellows along with the Evaluator Group team will also remain with the company, driving new strategic initiatives.

About The Futurum Group

The Futurum Group is a holding company comprised of a collection of industry research firms focused on analyzing emerging and market-disrupting technologies, identifying and validating trends, and delivering data and insights that empower clients and IT decision makers to find their competitive edge in the digital economy.

About Evaluator Group

Evaluator Group Inc. is a technology research and advisory company covering information management, storage and systems. Executives and IT managers use Evaluator Group information to make informed decisions to architect and purchase systems supporting their data assets. Evaluator Group goes beyond the technology landscape by defining requirements and knowing the products in-depth along with the intricacies that dictate long-term successful strategies.


Shelly Kramer
Principal Analyst and Founding Partner
Futurum Research

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